Location: Islandia NY

Travel: This is a hybrid role requiring in-office work three days a week in Islandia, with occasional travel (approximately once a month) to tradeshows.

Manages Others: No

Education: Bachelor's degree in Marketing, Event Management, or a related field

Experience: 2-4 years of proven experience in tradeshow coordination and event management, and social media management with strong organizational skills and attention to detail.

Job Summary:
BusPatrol is looking for a Marketing Coordinator to support our tradeshow and social media efforts as part of the Growth Team. In this role, you will be responsible for coordinating our participation in industry events and managing the social media content calendar. You’ll work closely with internal stakeholders to ensure successful event execution, create engaging content that aligns with our brand, and help drive awareness and engagement through digital channels.

Tradeshow Management:

• Coordinate all aspects of BusPatrol’s participation in industry tradeshows and events, including registration, logistics, and booth setup
• Manage shipping, delivery, and packaging of tradeshow materials and promotional items
• Oversee ordering and production of branded swag to support events and campaign initiatives
• Schedule and lead internal pre-event planning meetings ("Know Before You Go") and post-event debriefs
• Maintain detailed event schedules to ensure smooth coordination and execution onsite
• Research and evaluate potential industry events, conducting ROI analysis and providing strategic recommendations on participation
• Track and report tradeshow performance, attendance, and costs for fiscal planning and evaluation
• Collaborate with the Sales team to align on goals, maximize event engagement, and follow up on leads
• Draft and manage pre- and post-event email marketing campaigns to drive attendance, engagement, and follow-up
• Assist in creating and preparing presentations for events, ensuring they align with brand messaging and event objectives.

Social Media:

• Own and maintain the social media content calendar across platforms, ensuring consistent and timely posting
• Draft and schedule engaging content that reflects our brand voice and supports campaign goals
• Collaborate with marketing leads on content ideation and creative development aligned with our brand pillars
• Monitor and respond to mentions and engagement through Sprout Social, providing timely insights and community management
• Track performance metrics and report on key social media KPIs to inform future strategy
• Assist with content creation for social media, including graphics, posts, and multimedia assets, using tools like Canva and iMovie

• Bachelor’s degree in Marketing, Event Management, or a related field
• 2-4 years of proven experience in tradeshow coordination and event management
• Strong organizational skills with a keen attention to detail
• Ability to collaborate effectively across all levels and prioritize tasks
• Proficiency in event management software and Microsoft Office Suite
• Ability to work independently and remotely, with occasional travel to the Islandia office
• Valid driver’s license and access to reliable transportation for tradeshow shipments and deliveries
• Flexibility to adapt to changing priorities and meet tight deadlines
• Experience using Canva for content creation
• Familiarity with social media management tools, specifically Sprout Social

BusPatrol Value Proposition:

Who We Are

At BusPatrol, safety isn’t just a priority — it’s our mission. As the nation’s most trusted school bus stop-arm technology solution, we serve over 350 school districts, protecting nearly 2 million students across 30,000 buses. Every day, millions of children rely on school buses to get to and from school safely, yet reckless drivers continue to put them at risk. 

As a technology company with a unique focus on public safety, we use cutting-edge AI, machine learning, and telematics to improve school bus safety. Our all-in-one safety program equips school bus fleets with AI-powered cameras, cloud-based data management, and an integrated software platform to capture and process stop-arm violations. Our safety programs foster accountability and reduce dangerous driving behavior in communities across the country. 

By partnering with school districts, municipalities, and law enforcement, we make safety solutions more accessible and effective, ensuring that every child’s journey to and from school is as safe as possible.

What We Offer

When you join BusPatrol, you are not just taking a job. You are joining a mission-driven team dedicated to making a real impact. We offer:

✔ Competitive salary and benefits package

✔ Unlimited PTO

✔ A purpose-driven career, working to protect children and improve public safety

✔ The occasion to participate in BusPatrol’s culture of safety, learning, and teamwork 

✔ A team of innovators, committed to leveraging AI and smart technology for social good

Be Part of Something Bigger

We are looking for a passionate and dedicated team member to help us make roads safer. This is a meaningful opportunity to contribute to a mission-driven company that is using technology to create real change. At BusPatrol, we foster an inclusive and diverse environment built on integrity, collaboration, and innovation. If you are ready to be part of a team that is deeply committed to safety and community impact, we would love to hear from you.

Together, we can protect students, hold drivers accountable, and build a safer future for all.

We are looking for a valued member of the BusPatrol team to assist us in our quest to improve children’s safety. This is an important role for us and a great opportunity for the right candidate. Our environment is inclusive, diverse, ignited, built on integrity, and deeply committed. 

The US salary range for this position is provided in this posting. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Partner can share more about the specific salary range for your preferred location and skill level during the hiring process. 

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, and/or commission (if applicable) or benefits.  

EOE/AA Disability-Veteran