Location: Remote
Reports To: President
Job Type: Full-time

Travel: Yes (30-40%)

Position Overview

The Director of Public Relations will be the primary spokesperson for BusPatrol, shaping its public image, driving media relations, and leading strategic communication efforts. Working closely with the executive team, they will align government affairs messaging, advocate for policy initiatives, and strengthen relationships with policymakers, school districts, communication directors and stakeholders to position BusPatrol as a trusted leader in transportation safety and smart city innovation.

• Act as the culture leader and champion for the company, shaping its public image and messaging while serving as the primary spokesperson, managing media inquiries, and conducting interviews to reinforce the organization’s values, vision, and strategic priorities. Develop and execute comprehensive public relations strategies to enhance BusPatrol’s brand reputation.
• Build and maintain strong relationships with journalists, government Communications directors, School Boards, and local City officials.
• Oversee the creation of press releases, speeches, and other external communications.
• Conduct comprehensive analysis of BusPatrol’s current standing in local markets, assessing brand perception, public sentiment, and industry positioning while evaluating the media landscape to identify opportunities for strategic communication and reputation management
• Lead crisis communication efforts, ensuring timely and effective responses to public concerns.
• Collaborate with marketing and government relations teams to align messaging and outreach efforts.
• Organize public events, press conferences, and community engagement initiatives.
• Working directly with executive team to help navigate media markets across the US and strategize the impact Public Relations can have on emerging markets.

• Bachelor’s or Master’s degree in Public Relations, Communications, Journalism, or a related field.
• 7+ years of experience in public relations, preferably in technology, government affairs, or transportation sectors.
• Proven track record in media relations, crisis management, and strategic communications.
• Strong writing and editing skills with the ability to craft compelling narratives and media stories.
• Excellent interpersonal and leadership skills, with experience managing teams and working with executive leadership.
• Ability to work in a fast-paced environment and handle multiple priorities effectively.

BusPatrol Value Proposition:

Who We Are

At BusPatrol, safety isn’t just a priority — it’s our mission. As the nation’s most trusted school bus stop-arm technology solution, we serve over 350 school districts, protecting nearly 2 million students across 30,000 buses. Every day, millions of children rely on school buses to get to and from school safely, yet reckless drivers continue to put them at risk. 

As a technology company with a unique focus on public safety, we use cutting-edge AI, machine learning, and telematics to improve school bus safety. Our all-in-one safety program equips school bus fleets with AI-powered cameras, cloud-based data management, and an integrated software platform to capture and process stop-arm violations. Our safety programs foster accountability and reduce dangerous driving behavior in communities across the country. 

By partnering with school districts, municipalities, and law enforcement, we make safety solutions more accessible and effective, ensuring that every child’s journey to and from school is as safe as possible.

What We Offer

When you join BusPatrol, you are not just taking a job. You are joining a mission-driven team dedicated to making a real impact. We offer:

✔ Competitive salary and benefits package

✔ Unlimited PTO

✔ A purpose-driven career, working to protect children and improve public safety

✔ The occasion to participate in BusPatrol’s culture of safety, learning, and teamwork 

✔ A team of innovators, committed to leveraging AI and smart technology for social good

Be Part of Something Bigger

We are looking for a passionate and dedicated team member to help us make roads safer. This is a meaningful opportunity to contribute to a mission-driven company that is using technology to create real change. At BusPatrol, we foster an inclusive and diverse environment built on integrity, collaboration, and innovation. If you are ready to be part of a team that is deeply committed to safety and community impact, we would love to hear from you.

Together, we can protect students, hold drivers accountable, and build a safer future for all.

We are looking for a valued member of the BusPatrol team to assist us in our quest to improve children’s safety. This is an important role for us and a great opportunity for the right candidate. Our environment is inclusive, diverse, ignited, built on integrity, and deeply committed. 

The US salary range for this position is provided in this posting. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Partner can share more about the specific salary range for your preferred location and skill level during the hiring process. 

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, and/or commission (if applicable) or benefits.  

EOE/AA Disability-Veteran